Business Technology Seminar
 

How to Adopt a Successful CRM Strategy

Date: Thursday 15 October
Price: Free
Location: Technology Management, Wolverhampton
Audience: Senior decision makers in marketing, sales, customer services or IT

During this morning event you will gain an invaluable overview on what you can expect from adopting a customer relationship management (CRM) model and what benefits a CRM software solution will bring to your business.

09.15

Registration and Coffee

09.30

Introduction

09.45


How to develop a successful CRM strategy
Guidelines on how to set expectations, define challenges and manage change when introducing CRM to your organisation. We will look at the latest CRM developments and how they can benefit and enhance best practice. 

10.00

Justifying the Investment in CRM
Straight answers to the difficult questions: what does CRM mean to my company and how is it going to help my department? Where is the ROI? How do I define and measure payback?

10.15

Real-world CRM Case Studies
Video case studies from customers

10.30

Microsoft CRM Quick Overview

11.00

Q&A

 

 

FREE Registration

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