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04 November 2019

Dropped in Food Industry

Making the most of your Christmas promotions in the Food industry

There’s a chill in the air again, which means we’ve all got to face the return of the highly anticipated season of the year – scraping frost off your windshield season.

Actually no, I think the more universal term is – the Christmas season. Yes, Christmas is on the horizon which means listening to Mariah Carey on a continual loop, the Queen’s speech and the return of Home Alone to our TV screens.

In the Food industry, however, there is bigger fish to fry (excuse the pun) than these trivial matters. You’ll be facing a Christmas whirlwind in both volume and demand for your product, so the last thing you want is a system that is pulling the reins back, whilst the competition soars ahead.

Identifying the right promotion to benefit your business

To put it bluntly, your customers aren’t looking to break the bank at Christmas. A tasty little buy-one-get-one-free offer on the other hand will certainly help to grab their attention.

Generating the idea on what type of promotion you want to run is half the battle. But there’s no use running any type of promotional campaign if you don’t have the business system that is prepared to do the legwork for you. A mismanaged campaign can massively backfire, especially if your staff aren’t aware of the impact to your margin.

Keep your finger on the pulse of all your promotions

Dynamics Food can support all the promotional mechanics you can think of: buy one get one free, discounted items, rebates… the list goes on. With a fully integrated solution, you can create single or multiple-use promotion codes with time-based expiry to suit the needs of an individual customer and always have your finger on the pulse.

As a result, you’ll never have to frantically run around the office or rack your brains just to ‘remember’ the promotional deal you struck with a customer. You can tell your customer straight away what they’ll be charged in the promotion and the price they will have to pay if they order a higher quantity to reach the next price break.

Dynamics Food is trusted across the Food industry

If you’re facing the reality that your business system is letting you down, it’s time to eradicate the additional Christmas stress from your business. To learn more, check out our eBook: The chaos of Christmas for Food suppliers.

Dynamics Food is our end-to-end business solution designed specifically for Food & Beverage manufacturers, distributors and processors and is powered by Microsoft Dynamics 365 Business Central (formerly Dynamics NAV).

A host of Food manufacturers are already driving their business forward with our solution at the helm, including: Bounce Foods, Faccenda Foods, Gressingham Foods, Laila’s Fine Foods and Norebo Europe, so please don’t hesitate to get in touch and discover how we can support you.