In the Building Materials industry and want to provide better customer service, improve sales efficiency and grow profitability? Look no further than Microsoft Dynamics 365 CRM

Are you working in the Building Materials industry but feel that your current Customer Relationship Management (CRM) system is stopping your business from growing?

Are you struggling to locate customer data and keep track of interactions?

Does your sales team waste time on procedures that could be streamlined? Do you find yourself duplicating opportunities for the same project?

Are you aware of the impact that samples can have on your sales opportunities?

In the Building Materials industry, having the right tools is vital for winning opportunities and ensuring projects make it to completion. Without a well-functioning CRM system, you risk over-complicating your projects or even losing them. 

But what is the right CRM system for the Building Materials industry? With unique needs and requirements, you need more than a standard CRM solution.  

That’s where Microsoft Dynamics 365 CRM comes in. 

Complete with the tools you need to revolutionise your business, your sales, marketing and customer service teams can work smarter, help your customers faster and take advantage of business opportunities!

How will Dynamics 365 CRM improve my customer relationships?

It goes without saying that the more care and consideration you put into your customer service, the more satisfied your customers will be. Satisfied customers may become a source of repeat business or even spread the word about their fantastic experience with you. This is especially important in an industry where collaboration is at the heart of the project lifecycle!  

 Dynamics 365 CRM equips you to help your customers by storing your important customer data and information in one location, giving you access to the information you need when you need it.  

If you’re spending too much time trying to piece together a customer journey, Dynamics 365 CRM can make this super easy. It tracks customer journeys, gives you purchase history information and shows previous interactions between yourself and each customer, whether that be from architects, suppliers, contractors or anyone else with whom you do business. With account plan functionality built into the solution, you can even automate your customer meeting review plans. Simply set up once with how often you’d like to speak to your customers and let Dynamics 365 CRM do the rest. With automated meeting prompts, you’ll never miss a review meeting with your customers and you can see previous meeting notes without having to trawl through emails and having to guess the details of a previous conversation. Dynamics 365 CRM allows you to understand what happens next. 

With all of the information you need in one location, Dynamics 365 CRM makes it easy to help your customers quickly, keeping satisfaction and customer retention high.  

But Dynamics 365 CRM goes further than just helping you stay in touch with your customers.  

Have you got a customer who prefers to be emailed rather than called? Or maybe you have another customer who has asked to always be called first? Knowing your customers' preferences is a small but vital part of providing excellent customer service, but ensuring everyone knows this information can feel like a challenge. Dynamics 365 CRM takes care of this. The Customer Insights section of the solution provides your team with contact preferences for each company registered on Dynamics 365 CRM, maximising your chance of a timely exchange through your customers’ preferred contact method.  

By putting all your key data and information in one location, Dynamics 365 CRM gives you the tools you need to make the most of your customer relationships, keeping satisfaction and customer retention high. 

You mentioned that Dynamics 365 will improve the efficiency of my team. How so? 

Think about how much time you and your team lose on manual tasks. Implementing an industry-specific CRM system can change that (and your team will thank you for it). 

Are your sales and marketing team bogged down with time-consuming administrative tasks? Is information getting lost when passed between departments? With an inadequate or no CRM system, your team are hindered in their ability to share information, create marketing campaigns or drive sales. 

Your team will be aided by Dynamics 365 CRM’s collation of real-time, reliable project and sales information, even for projects where there are multiple opportunities for the win – without the project opportunity. Create detailed customer profiles within Dynamics 365 CRM, allowing you and your team to store important contact information that everybody can access. 

And that’s not all! Dynamics 365 simplifies your processes by displaying information and data in dashboards, giving you a highly detailed overview of your sales activity and the performance of your business against major KPIs. 

Empower your team by giving them the information they need to prioritise and reorganise their workload. With advance notifications of your deadlines and expiry dates, Dynamics 365 CRM makes the essential tasks of finding, winning, managing and fulfilling your contracts simple. Dynamics 365 CRM is brilliant for use by individual departments within your business. Take the Dynamics 365 Customer Insights – Journeys, previously known as Dynamics 365 Marketing as an example. 

Want to create targeted marketing campaigns but are worried that it will be too complicated and time-consuming?  With the help of Dynamics 365 CRM and the real-time marketing functionality, you can create striking marketing emails with easy-to-use configurable email templates.   

Personalise follow up emails for leads after samples have been sent out, perfect your outbound marketing efforts to generate opportunities and keep your customers informed of the latest updates from your business. With a few triggers, these processes can be automated, freeing up your team’s time while still providing additional value to your contacts and driving your revenue.  

You can even see how well a campaign is doing with built-in custom analytics and reporting, allowing you to make an informed decision on what your next campaign should be. 

Dynamics 365 CRM is here to make your life easier and help you run your business successfully. Capturing new leads, building sales quotes, automating your follow-up and marketing emails, are all vital activities to your business, but they can quickly eat into your day if you don’t have the right software to support you. 

So far, so good! How does Dynamics 365 CRM increase my profitability? 

Now that we’ve covered the other ways in which Dynamics 365 CRM is an amazing tool for businesses in the Building Materials industry, it’s time for the main event.  

 You may be wondering about whether Dynamics 365 can keep up with your growth as your revenue increases. The answer is yes! Dynamics 365 CRM is a scalable tool that works in tandem with other Microsoft apps and functionalities meaning that it grows alongside you!   

Here are some ways in which Dynamics 365 CRM can help you take advantage of the opportunities to grow your business: 

 Identify and track every potential opportunity by identifying the projects that have the best chance of success and with the smallest potential for financial risk. See the impact of every interaction and understand what needs to happen next to turn leads into opportunities and win projects. With insights and lead-related data at your fingertips, your Sales and Marketing teams can create tailored, automated campaigns based on information provided about purchasing patterns.  

 Dynamics 365 CRM also takes care of opportunities presented by existing customers, helping you to identify and exploit established relationships with retailers, specifiers, architects, and influencers. Plus, your Sales team is also assisted by the Copilot feature of Dynamics CRM 365 which examines previous interactions to create conversation prompts relevant to the needs of your customer.  

 With exceptional analytics capabilities, you can dive deeper into customer insights and behaviours to make informed decisions regarding bidding and opportunities.   

 As your business grows, Dynamics 365 CRM is by your side no matter how big or small your sales opportunities for construction projects are.  

 That’s Dynamics 365 CRM in a nutshell, and we’ve only just scratched the surface!  

 If you’d like to learn more about how Microsoft Dynamics 365 CRM can help your Building Materials business flourish, contact our friendly team at Tecman.