Why is customer service so important in the Building Materials Industry?
Building Materials Industry

Why is customer service so important in the Building Materials Industry?

(Reading time: 2 - 4 minutes)

In the Building Materials Industry, you are destined to face some of the greatest business pressures and requirements of them all with so many project influencers involved, so it’s essential that you have a comprehensive business solution.

Customer service is self-explanatory, in that everybody aims to support their customers before and after they purchase a product. Whilst the concept of providing an excellent service seems simple, it can all come crumbling down in practice with ageing software. A fully integrated Microsoft Dynamics solution will provide easy access to the information that you need to enable your team to deliver great customer service, as positive experiences are the ultimate in boosting your brand reputation.

Within our latest Building Materials eBook, we examine: “7 warning signs that hammer home the need for new business software in the Building Materials Industry”. Customer service is strived for in every business, so it’s crucial that you address the first warning sign: “You can’t deliver the business information that you and your customers crave.”

Delivery of business information is key

The delivery of building materials will often demand multi-tasking across your business; liaising with architects, merchants, specialist show rooms and retailers, consultants, contractors, house-builders or even the end client. With such a wide spectrum of people to potentially engage with, it’s imperative that you master the art of fantastic customer service by providing customers with the information and data they desire.

Having data that relies on Excel workarounds or manual adjustments will leave you prone to error and will take a long time to prepare. Informed decisions need to be made proactively, rather than reactively otherwise you risk dissolving your customer service levels. Businesses that have information at their fingertips will always have the edge over a competitor that stumbles and delays in providing a response which could even be inaccurate!

OTIF Reporting is increasingly becoming a requirement

Inevitably, the continual rise of supply chain visibility (SCV), has created an increased demand for on-time-in-full (OTIF) reporting as a requirement for both existing contracts and to secure new ones. Visibility to customers is becoming an ever-present feature of the Building Materials sector. Ultimately, failure to offer OTIF reporting will make your company far less attractive opposed to the competitor who can basically provide a running commentary on a products lifecycle to customers.

Producing OTIF reports without a single integrated solution would be an achievement within itself. The frustration of scouring through multiple data sources and spreadsheets will not only irritate you, but your customer will grow tired of receiving a slow response. OTIF reporting needs to be executed quickly and on-demand, otherwise you risk the peril of potentially damaging a key customer relationship.

How can Dynamics Building Materials help improve your customer service?

With integrated tracking for consignment stock and customer reserved stock, Dynamics Building Materials will give you complete transparency of the products you have in every location. The software will help you to effectively manage stock levels in your warehouse, through your merchants and contractors, as well as enabling you to keep a close eye on what’s been sold.

Dynamics Building Materials allows you to effortlessly track every aspect of your business interactions, from specification to quote, production, delivery and cash. Dynamics Building Materials already supports the likes of: Alumasc Group Plc, Biasi, Charlton & Jenrick, Click Plastics, Eastbrook, Epwin Group (including Permadoor, Profile 22, Swish Building Products and Quay Plastics), Eterna Lighting, Karndean, The MX Group, Selecta Systems, Wade International and Winlock to name a few.

Learn more about all 7 warnings signs that hammer home the need for new business software in the Building Materials Industry in our latest eBook.


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